Skin Renew Co
Brand Refresh | Social Media Design
Skin Renew Co is a modern medical spa focused on enhancing confidence through advanced skin treatments, personalized care and a fresh, natural approach to beauty. Their mission is to help clients feel renewed from the inside out by combining expert clinical services with a calming, elevated experience.
The Challenge
Skin Renew Co came to me with an existing logo but no established branding, visual direction or cohesive identity across their platforms. The challenge was to build a full brand system from the ground up, transforming a standalone logo into a complete, recognizable medspa identity. They needed a look that felt clinical yet inviting, upscale yet approachable and refined without losing the warmth of a client-focused wellness space. The project required a full brand buildout, including visual identity, a defined aesthetic direction and versatile social media templates for ongoing marketing.
The Solution
I developed a complete brand system for Skin Renew Co, starting with strategic foundations like brand values, tone, visuals, and audience alignment. I created a cohesive identity featuring clean typography, a calming color palette, soft gradients, and minimalist elements reflecting renewal and clarity. The new branding elevates the medspa’s presence across all touchpoints. I also designed social media templates for flexible, consistent, and easy-to-use promotional and educational content, maintaining a luxury digital aesthetic. This cohesive identity positions Skin Renew Co as a premium, trustworthy, and modern medspa with clarity and professional polish to stand out in the competitive medical
aesthetics market.
The Results
The new brand system elevated Skin Renew Co from having only a logo to having a full, strategic and scalable identity. The refreshed visuals created a recognizable, luxury feel that resonates with clients and supports the medspa’s mission of renewal and confidence. With cohesive branding and ready-to-use social templates, the team now has the tools to market consistently, communicate professionally and grow with a polished, credible presence across all platforms.