Elyse Body
Brand Design
Elyse Body is a luxury skincare and wellness brand rooted in feminine confidence, simplicity, and holistic self-care. Its mission is to help women feel at home in their skin through intentional routines, clean formulations, and a calming, elevated brand experience that inspires trust and transformation.
The Challenge
Elyse Body needed a strategic and cohesive brand identity that captured the essence of modern, feminine wellness while standing out in the competitive skincare space. The challenge was to develop a brand that felt soft, luxurious and grounded in holistic beauty, while still communicating clarity, credibility and premium value. The project required complete brand strategy, visual identity design and messaging direction that could scale across packaging, digital platforms and future product launches.
The Solution
I created a full brand strategy foundation for Elyse Body, including brand values, audience insights, competitive analysis, brand voice, messaging pillars and a clear visual direction. Using this strategic clarity, I designed a refined and feminine brand identity featuring a soothing color palette, elegant typography and delicate visual elements that reflect purity, softness and confidence.
The branding was crafted to feel elevated yet approachable, giving the skincare line a premium look that aligns with its holistic mission. Every element was designed with intention, ensuring consistency across future packaging, social media, website and marketing materials.
The result is a polished, modern brand identity that positions Elyse Body as a trusted, luxurious and wellness-driven skincare brand. The strategy and visuals work together to communicate transformation, self-care and the beauty of simplicity.
The Results
The cohesive brand strategy and identity for Elyse Body created a strong foundation for launch, providing clarity, direction and a premium aesthetic that resonates with its target audience. The visuals and messaging reinforce the brand’s mission of empowering women to feel confident and cared for, elevating the overall experience and ensuring long-term brand consistency.