Desires of Life
Brand Design
Overview
Desires of Life empowers Christian Black women to transform their money mindsets and embrace financial freedom. Led by certified life and money coach Kyra, we provide personalized coaching, faith-centered workshops, and resources to help clients overcome limiting beliefs and pursue a life of financial and spiritual abundance.
The Challenge
The Desires of Life Challenge involved creating a fresh brand identity for Kyra's faith-centered coaching business. As she prepared to expand her offerings, she recognized the need for updated branding that resonated with her audience. Although she had a clear vision, Kyra lacked the time and expertise to bring it to life herself. Our rebranding project provided her with a cohesive, elevated look and feel, aligning with her mission to empower Christian women to achieve financial and spiritual abundance.
The Solution
Our solution included a complete brand strategy for Desires of Life, setting the creative direction for Kyra’s refreshed brand. We crafted cohesive branding and collateral, including social media templates, reel covers, virtual business cards, and professional branded photography. Additionally, we refined her target audience and messaging strategy, empowering her marketing efforts and ensuring her brand connects deeply with her audience as she expands her offerings.
The Results
Elevated brand cohesion, creating a memorable identity and positioning Desires of Life as a premium faith-centered coaching service.
Improved audience connection, driving engagement and attracting ideal clients aligned with Kyra’s mission.
Streamlined content creation with ready-to-use branded templates and photography, allowing Kyra to focus on expanding her offerings confidently.
Testimonial
"My branding is the BOMB! Jenyse is amazing at what she does. I'm so grateful that the process went better than I could have imagined. My cousin and others are excited to work with her—I’m referring everyone! Thank you, Jenyse, for bringing my vision to life.”
– Kyra, Founder of Desires of Life